Keep it simple: the science behind plain language, and why you should use it.
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When: June 18, 12:00 PM Pacific Time
What: 90-minute live webinar on Zoom including a Q&A and small group discussions Registration fee: XX$ Sign up here. This is a fundraiser for PLAIN Canada.
What does the reader want?
They want easy reading and the necessary information.
How does the writer make that happen?
We need to know more about the reader and their reading process.
Research shows the less work audiences need to put into reading, the more they will find sources credible, and the better they will connect with the messages. In this 90-minute interactive webinar, you will learn the most up-to-date techniques, drawn from neuroscience and cognitive psychology, to: · simplify your writing · engage readers · get your message across We’ll discuss evidence and best practices in: · the three-stage reading process · improving recall · content framework · making connections · priming and recency · inferences and predictions |
Workshop leader: Cheryl Stephens
Cheryl Stephens is a founder of Plain Language Association InterNational, International Plain Language Day, and the Coordinator of our new PLAIN Canada LinkedIn group. For over 30 years, Stephens has been writing, speaking, and teaching about plain language and clear understandings, and helping clients to become better communicators with her research-based advice. Cheryl Stephens researches, writes, and teaches about plain language. Email@CherylStephens.com Plain Language Wizardry |